Archive for the ‘Trends’ Category

Gameloft offers try before you buy HD games for Android

August 31, 2010 1 comment

Gameloft offers Android users an option to try before they buy certain HD games. There are currently 11 games that can be tested. Anyone with a capable device has the option to try out the available games, which range from high-intensity shooting games to adventure games such as Hero of Sparta and Gangstar.

Consumers have access to ‘try before you buy’ Gameloft games through the website. Users who navigate to the Gameloft website on their Android are then redirected to a list of games available to try before you buy.

Instead of distributing applications in the Android Market, Gameloft has decided to sell directly to consumers. Though distributing their games using the Android Market would be easier, Gameloft has decided that selling the games themselves allows consumers who may be hesitant to pay out cash without protection an opportunity to try before they buy risk- and worry-free.

The types of situations and services for which providers offer customers the option to try before buying is expanding. Even in the context of cell phone games, it is clear that the option to ‘try it before you buy it’ is a valuable way to test out a product/service before handing over the cash to purchase it.



Skullcandy Lets You Try Before You Buy Headphones

August 20, 2010 Leave a comment

Skullcandy headphones are more than just a necessary means to an end. These headphones are about more than just listening to music. They’re a fashion statement; a conscious decision to portray your own personal style via unique over-the-ear headphones in any number of styles and colors.

The brand is now allowing customers to try out headphones before they buy them. Skullcandy is using an augmented reality feature to allow people to try out the Roc Nation Aviator headphones. You can get a feel for what it’s like to wear the headphones, what they will look like, and whether or not they’re a good fit for you and your personal style.

If the ‘try it before you buy it’ concept can be applied to a product like headphones, what else can it be applied to?


Sony Allows Customers to ‘Try Before They Buy’ PlayStation Move

August 13, 2010 Leave a comment

Sony’s strategy for marketing the new PlayStation Move is to let people to try it before they buy it. The PlayStation Move is set to hit stores next month.

The idea behind Sony’s big marketing push, said to start September 11th, is to allow customers to demo the PlayStation Move before deciding to buy it. The motion controller peripheral and platform will be placed in malls, stores, kiosks, and driven across the country in Sony’s Patrol Truck. The Move will also be showcased at festivals across the country, including the Voodoo Festival and Lollapalooza.

Sony is in the midst of a hiring rush in order to accommodate Move exposure at kiosks in stores such as Walmart and Best Buy. Users will be able to try it before they buy it until January.

The goal of  Sony’s marketing of the Move is to have customers make informed decisions about whether or not to purchase the Move. Allowing people to try it before they buy it will benefit Sony by providing wide exposure of their product. Trying it before they buy it will benefit customers because they will know exactly what they’re purchasing and if it’s what they truly want.

Click here to read the original article.


Apple Adds Option to “Try Before You Buy” Apps

August 6, 2010 Leave a comment

Apple just launched a new section of its application store – “Try Before You Buy.”

This new section of the App Store allows users to try out certain applications before purchasing them. The option to “try before you buy” does not apply to all of the paid applications Apple offers; at least not yet.

The “Try Before You Buy” section currently features freemium, “lite” and ad-supported versions of applications that are typically pay-to-play.

One benefit of the “try before you buy” policy is its potential to deter would-be app pirates. The loss of revenue due to the pirating of applications has allegedly cost the App Store about half a billion dollars.

The main reason people download these pirated applications is because they do not have the option to test out an application before buying it. The option to try it out before you buy it should mitigate this problem.

The popularity of the try before you buy concept has begun to catch on with big brands and companies. The success of this concept within the framework of Apple apps will be telling for future applications of the “try before you buy” idea.


Shop Like a Celebrity – Try It Before You Buy It!

August 5, 2010 Leave a comment

You’re at the mall with your friends, trying on clothes in the fitting room. Everyone else is done; they’re just waiting on you. You try on a red cardigan and ponder it in the mirror. You think you like it, and your friends say they like it too.

It does seem to fit well. But do you really need it? And the coloring looks kind of funny in the harsh lighting of the dressing room. If only there was a way you could wear the sweater at home for a little while, take some time to think, and see if you still like it in a day or two.

With Norma Kamali’s try before you buy concept, you can. Anyone can shop like a celebrity!

How it works:

  • Order what you want online
  • You have 48 hours to try out whatever you like
  • Keep what you want, send back the rest

The try before you buy concept allows customers to order whatever clothes they may be interested in without having to commit to purchasing them. Unlike with typical online shopping, you can test out the clothes you ordered and see what you like and what fits. After you’ve had a chance to try out the clothes and decide what you want to keep you just send back what you don’t want via courier to Norma Kamali.

There are many benefits of being able to try the clothes before you buy them. Shopping online, though quick and convenient, can be a real gamble. You never know which clothes are going to fit you; the process is so hit or miss. The risk of buying clothes that don’t fit properly and that you’ll never wear is completely eliminated if you can try out the clothes before you buy them.

The try it before you buy it process is both risk- and stress-free. You won’t risk buying clothes that don’t fit or that you just plain don’t like. On top of this, you won’t have to deal with stressful trips to the mall where you have to make split-second decisions in the dressing room about whether or not to purchase that red cardigan you think you like.

Norma Kamali makes the dream of shopping like a celebrity accessible to anyone. It’s really worth considering the possibilities of the ‘try it before you buy it’ concept as it applies to clothes shopping, or anything else for that matter.

Click here to try before you buy at Norma Kamali.


Welcome, Transumers

December 4, 2009 Leave a comment

Want to understand the new rental lifestyle? You might want to start with a new word: “transumer.” So writes AP journalist Tamara Rush, who speaks to Florida International University prof Alexandra Aguirre Rodriguez about the concept.

“Transumerism, coming from the term ‘transient,’” Rodriguez explains. “[I]t’s more ‘I don’t want to be attached to the possession’ more ‘I’m attached to the experiences.'”

What kinds of items are transumers transuming? Basically everything, Rush writes—from condos and bikes to handbags and pets.

Why not be attached to possessions? Rush cites lack of funds in the new economy—as well as lack of space—as two reasons for the new trend. Resources are scarce, but people still want as much as they always have; renting is the perfect compromise. Renting means paying less now. It also means using things when you want them, and returning them—rather than storing them when there’s no more need.

We’d like to add one more thought to the mix. If people are renting now because they can’t afford to buy in the current economy, perhaps it makes sense to leave the option open for buying when the economy improves. Transumer now, consumer in 2010 or 2011.

But regardless of whether the transumers do become consumers, we do think renters and buyers alike will be able to find something the want through Rent2Buy. And even if the transumers are just happy to rent—and want to be transumers for life—they’ve certainly bought a little place in our hearts.

Transumers, we welcome you.

Categories: Trends