Archive for the ‘Fashion’ Category

Skullcandy Lets You Try Before You Buy Headphones

August 20, 2010 Leave a comment

Skullcandy headphones are more than just a necessary means to an end. These headphones are about more than just listening to music. They’re a fashion statement; a conscious decision to portray your own personal style via unique over-the-ear headphones in any number of styles and colors.

The brand is now allowing customers to try out headphones before they buy them. Skullcandy is using an augmented reality feature to allow people to try out the Roc Nation Aviator headphones. You can get a feel for what it’s like to wear the headphones, what they will look like, and whether or not they’re a good fit for you and your personal style.

If the ‘try it before you buy it’ concept can be applied to a product like headphones, what else can it be applied to?



Shop Like a Celebrity – Try It Before You Buy It!

August 5, 2010 Leave a comment

You’re at the mall with your friends, trying on clothes in the fitting room. Everyone else is done; they’re just waiting on you. You try on a red cardigan and ponder it in the mirror. You think you like it, and your friends say they like it too.

It does seem to fit well. But do you really need it? And the coloring looks kind of funny in the harsh lighting of the dressing room. If only there was a way you could wear the sweater at home for a little while, take some time to think, and see if you still like it in a day or two.

With Norma Kamali’s try before you buy concept, you can. Anyone can shop like a celebrity!

How it works:

  • Order what you want online
  • You have 48 hours to try out whatever you like
  • Keep what you want, send back the rest

The try before you buy concept allows customers to order whatever clothes they may be interested in without having to commit to purchasing them. Unlike with typical online shopping, you can test out the clothes you ordered and see what you like and what fits. After you’ve had a chance to try out the clothes and decide what you want to keep you just send back what you don’t want via courier to Norma Kamali.

There are many benefits of being able to try the clothes before you buy them. Shopping online, though quick and convenient, can be a real gamble. You never know which clothes are going to fit you; the process is so hit or miss. The risk of buying clothes that don’t fit properly and that you’ll never wear is completely eliminated if you can try out the clothes before you buy them.

The try it before you buy it process is both risk- and stress-free. You won’t risk buying clothes that don’t fit or that you just plain don’t like. On top of this, you won’t have to deal with stressful trips to the mall where you have to make split-second decisions in the dressing room about whether or not to purchase that red cardigan you think you like.

Norma Kamali makes the dream of shopping like a celebrity accessible to anyone. It’s really worth considering the possibilities of the ‘try it before you buy it’ concept as it applies to clothes shopping, or anything else for that matter.

Click here to try before you buy at Norma Kamali.


Rent a DVF Dress? Now You Can.

December 15, 2009 Leave a comment

Want to look like you just stepped off the runway, without putting down a few thou for your dress? Now you can.

Rent the Runway—which has been called a kind of Netflix for designer clothes—lets women wear dresses from designers like Diane Von Furstenberg, Hervé Léger and Proenza Schouler “for roughly one-tenth of what they would cost to buy in a retail store,” reports Jenna Wortham in the New York Times Technology pages. Through Rent the Runway, you can pay between $50 and $200 to rent a dress that would have cost you $1,000 or more to own.

We think that makes a whole lot of sense in the market for high-end fashion products—as it takes a lot of the risk away. If your designer dress turns out to be a $3,000 flop, you’re stuck with a $3,000 closet ornament. But if you can return the dress you’ve bought that week, that risk is eliminated. (Plus, a lot of people just don’t have the cash to pay a few thousand dollars for a party outfit.)

The site launched in November, and it got 20,000 users in the first week. Rather than fearing being devalued by the masses through a rent-a-dress service, many designers welcome a site like this—particularly up-and-coming labels seeking to gain brand recognition. Meanwhile, Rent the Runway co-founder Jennifer Hyman observers that “If someone wears a dress and absolutely loves it, she will go out and buy it.”

Of course, that sounds like a rent-to-buy opportunity in the works. Dress up and rent today, wear that great dress on the town, and buy it once you fall in love with your new threads.

We may be looking at a whole new model in high-fashion sales.

Categories: Fashion